چارچوبی برای درجه‌بندی اقامتگاه‌های سنتی

نویسندگان

    اسماعیل قادری * دانشیار، عضو هیئت علمی گروه مدیریت گردشگری، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران. eghaderi2002@atu.ac.ir
    زهره دهدشتی شاهرخ استاد تمام، عضو هیئت علمی گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران.
    سید مجتبی محمودزاده دانشیار، عضو هیئت علمی گروه مدیریت گردشگری، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران.
    آلاء طائی دانشجوی دکتری رشته گردشگری، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران.

کلمات کلیدی:

اقامتگاه‌های سنتی, چارچوب درجه‌بندی, تجربه, کیفیت خدمات, گردشگری میراث فرهنگی

چکیده

هدف این پژوهش ارائه یک چارچوب جامع و ممیزی‌پذیر برای درجه‌بندی اقامتگاه‌های سنتی با تمرکز همزمان بر الزامات حداقلی و سطوح تجربه فرهنگی است. این مطالعه با رویکرد کیفی و به روش فراترکیب انجام شد. مقالات مرتبط در بازه زمانی ۱۳۹۰ تا ۱۴۰۴ از پایگاه‌های انگلیسی (Scopus، Springer، ScienceDirect، Google Scholar) و فارسی (Magiran، Noormags، Civilica، SID) استخراج گردید. از میان ۶۴۲ منبع اولیه، پس از غربالگری نظام‌مند مبتنی بر معیارهای ورود و خروج و ارزیابی کیفیت، ۳۳ مطالعه واجد شرایط انتخاب شد. داده‌ها با استفاده از کدگذاری باز و تحلیل تماتیک در نرم‌افزار MAXQDA تحلیل شدند و پایایی کدگذاری با شاخص کاپا کنترل گردید. نتایج فراترکیب منجر به شناسایی هفت بُعد اصلی به‌عنوان ستون‌های چارچوب درجه‌بندی شد: انطباق، ایمنی و بهداشت؛ کالبد، اصالت و کیفیت معماری؛ تسهیلات و امکانات رفاهی؛ کیفیت خدمت، فرآیند و میزبانی؛ تجربه فرهنگی، میراث ناملموس و حس مکان؛ ارزش ادراک‌شده، شفافیت و بازنمایی؛ و مدیریت، نگهداشت و پایداری. این ابعاد به‌صورت نظام‌مند حداقل‌های الزام‌آور و عوامل تمایزبخش تجربه‌محور را در یک ساختار یکپارچه تلفیق می‌کنند. چارچوب پیشنهادی امکان تبدیل ارزیابی اقامتگاه‌های سنتی از رویکرد صرفاً کالبدی به یک نظام تجربه‌محور، قابل ممیزی و متناسب با زمینه میراث فرهنگی را فراهم می‌سازد و می‌تواند مبنای طراحی چک‌لیست‌های عملیاتی و بومی‌سازی نظام امتیازدهی باشد.

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قادری ا.، دهدشتی شاهرخ ز. .، محمودزاده س. م. .، و طائی آ. . . . . (1404). چارچوبی برای درجه‌بندی اقامتگاه‌های سنتی. تجلی هنر در معماری و شهرسازی، 3(3)، 1-20. https://www.jmaaue.org/index.php/jmaaue/article/view/144

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