Explaining the effective indicators on the globalization of art and artists using the Delphi model

Abstract

The manifestation of the ideas of artists in the form of one or a series of paintings on a global scale and becoming universal and even achieving international art is not only one of the main concerns of local and emerging artists. It is also the origin of many critics and theorists of art. In order to analyze the why and how, or in other words, the causes of the emergence of universal art and artists, therefore, reaching this valuable origin and becoming permanent in the history of world art requires sufficient awareness and recognition of global art as "universal" and "international art". This article addresses the question; what indicators have been effective in the emergence and decline of the globalization of art and artists? For this purpose, and to explain numerous indicators based on research conducted in the field of world art, and considering the importance of the extracted indicators, which are more than seventy indicators, the effective indicators of the globalization of art and painters were studied. A process-based study of the obtained indicators effective on world art showed; what intellectual backgrounds these indicators were influenced by and what consequences they had for art. By distinguishing between the main indicators such as; "cultural identity, attention to the content of the work, aesthetics of the work, communication strategies, worldview and ideology of the artist, the map of the exhibition owners in the real position of the painting, the role of critics in holding international exhibitions", the dimensions of these phenomena in the present era can be evaluated and their possibilities and conditions in the scope of globalization can be recognized. The findings of this article emphasize that the globalization of Iranian painters is not dependent on avoiding cultural identity and adhering to international artistic rules such as creating formalist works, but rather, through the obtained indicators, it is possible to create works based on cultural identity, paying attention to the content of the work, communication strategies, etc., to create paintings with a globalization approach.